The Best Car Insurance Carriers Reviewed for 2025

GEICO, originally known as the Government Employees Insurance Company, was formed with the goal of providing insurance to federal employees, who were believed to have a lower risk profile. Since its beginning in 1936, GEICO has gone on to embrace the public as a whole and utilize mass marketing to their advantage to become the second largest insurer in the country. Besides their prolific gecko, GEICO is best known for offering competitive pricing.

Progressive was started over eighty years ago with a focus on the lower end of the insurance market. Since that time, they've expanded to offer competitive products for a wide range of consumers. They are an industry leader when it comes to innovation, and their prices in particular tend to beat out the competition.

Root Insurance may be relatively new to the insurance game, but they are quickly changing the rules. Their business model is based on the premise that insuring only the best drivers will mean less risk and fewer losses overall. Potential customers must have their driving monitored for a set period, at the end of which Root will determine if their driving behavior is up to par. If it is, they'll offer you an affordable policy.

USAA Auto is a military-focused car insurance carrier that provides affordable prices and exceptional customer service. Military members that take advantage of this option enjoy high-quality coverage at affordable rates.

HiRoad offers auto insurance with pricing based on driver behavior. They track driving through a smartphone app, and offer monthly discounts to customers who drive safely. With this simple and yet innovative business model, they're able to provide competitive rates in the markets they sell in.

As with their other insurance endeavors, Lemonade offers drivers affordable policies with great coverage and customer service included. As convenience is a major driving force for the company, they aim to provide a fast, simple, and seamless car insurance experience to each driver they work with.

If you are interested in looking at prices from a variety of carriers and want a self-driven, legitimate approach to selecting auto insurance, then Compare.com could be the site for you. Compare.com is an insurance comparison site with rates from over 60 insurers. Just put in your information and Compare will show you the rates from many different carriers.

Employing both insurance and technology experts, Smart Financial aims to combine the two fields to bring a convenient and relevant insurance shopping experience to life. Offering both online and phone services, Smart Financial allows users to compare multiple policies at once before committing to a plan.

Insurify was started in 2013 as a comparison shopping site for car insurance. After consumers provide their profile, vehicle, and driving history, the site provides legitimate quotes from some of the major US auto carriers.