The General
Key Benefits
- Unlike the majority of major insurance carriers, The General is a reputable insurer that caters to drivers who fall into the nonstandard category.
- Young or new drivers, recently uninsured drivers, and drivers with tickets, DUIs, or other incidents on record can get cheap insurance with The General, without having to sacrifice coverage quality.
Ratings Summary
Ratings Highlights
Company Background
Founded in 1963, The General has been providing car insurance to the American public for over 60 years. They market specifically to high-risk (or "nonstandard") drivers, who typically struggle to find affordable insurance. The company was acquired by Sentry Insurance in 2024.
The Car Insurance Guide's Reviews Methodology
The Car Insurance Guide uses a proprietary algorithm to evaluate the car insurance options presented. Factors reviewed and rated include pricing, handling of claims, age of driver, bundling, and driver type. These factors are evaluated and scored to provide an overall score for the carrier as well as being individually assessed to provide a detailed review of the fit of the carrier to the driver. The data comes from research The Car Insurance Guide conducts as an invite-only annual survey and from interviews with car insurance agents. Insights from experts, those whose job it is to understand and recommend the best insurance companies for their clients, is invaluable. Use of The Car Insurance Guide's 2026 reviews by third parties without the express written consent of The Car Insurance Guide is strictly prohibited.